How can companies address supply chain, community, and ecosystem impacts in a holistic way that improves resilience in the face of climate change? As a powerful case study, McDonald’s will describe its innovative efforts and will explain how they engage their value chains, including by forming partnerships with third parties such as Rainforest Alliance. The session will pose provocative questions such as: How do we know farmers are better off under these programs? How do we measure their impact? How do we wrestle with tough issues, such as the debate between Fair Trade (more money in the pockets of growers) and Rainforest Alliance (total impact)?