In February 2012, David Wheldon joined Barclays PLC as Managing Director, Brand, Reputation, Citizenship, and Marketing. He was tasked with accelerating the implementation of the design and operations of the global marketing and citizenship functions. Wheldon started his career at Saatchi & Saatchi as a graduate trainee, rising to Group Account Director. He then became the Managing Director of Lowe Howard-Spink, before being recruited to Global Director and Vice President of Advertising for the Coca-Cola Company. Wheldon returned to the agency world as President of BBDO Europe and then joined Tempus as a main board director and CEO of Tempus Partners. He joined Vodafone in 2004 and became Global Brand Director in 2005, later becoming the CEO of Vodafone Ireland Marketing Ltd in January 2008.