Derk Hendriksen is a Dutch native who has worked at the Coca-Cola Company for 16 years in various marketing and general management roles in the Netherlands, Belgium, France, the European Group, and most recently at Corporate Headquarters in Atlanta. He currently is the General Manager for Coca-Cola’s EKOCENTER project, which aims to empower disadvantaged communities through social enterprise by delivering shared value to both society and business. His experience includes global strategy and planning for the Coca-Cola brand portfolio and marketing these brands and their reputation both globally and locally. He has also helped define “the Coca-Cola way of marketing,” the Coca-Cola Company’s proprietary approach to building some of the world’s strongest brands. Before joining Coca-Cola, he worked at R.J. Reynolds Tobacco and Kimberly-Clark.