As a pioneer in sustainable commerce, Maxine Bédat is a leading authority on sustainability in the apparel supply chain and applying a mission and storytelling to brand development. Bédat is the cofounder of Zady, one of the first online retailers to seamlessly integrate commerce, rich media content, and social media, providing its community with a truly dynamic shopping experience. Zady empowers customers to learn about the conscious consumer movement and purchase beautifully constructed goods created with craftsmanship and artisanship. Fast Company designated Zady one of the World’s Top 10 Most Innovative Companies in Retail, Entrepreneur magazine named it Start-Up of the Month, and Mashable declared it the #1 Business That Rocks Content Marketing. Previously, Bédat worked in international law and advocacy, first at the UN General Assembly and later at the International Criminal Tribunal for Rwanda.