From certification labels to eco-rankings to carbon footprints, an increasing number of brands and retailers are making their products’ sustainability attributes more transparent to consumers. This lively one-hour session will examine companies’ efforts around transparency by exploring the challenges and opportunities, mechanics of consumer engagement, benefits to the brand, and impact on product sustainability itself. How does greater transparency provide returns to business? How has transparency led to improvements in product and materials sustainability? What are the best ways to engage consumers through greater transparency?