Karl-Johan Persson has been Managing Director and Chief Executive Officer of H&M since 2009. Before his current position, Persson held an operational role within H&M beginning in 2005, including working as head of expansion, business development, brand, and new business. Since 2000, he has been a member of the boards of H&M’s subsidiaries in Denmark, Germany, the United States, and the U.K. Between 2006 and 2009, he was also a member of the board of H&M. Persson was CEO of European Network from 2001 until 2004.